Data is the backbone of digital marketing success, but let’s be honest – it can be overwhelming. Today, I’m going to break down website analytics in a way that actually makes sense for small business owners.
The Essential Metrics That Matter
Forget about drowning in data. Focus on these key metrics that actually impact your bottom line:
1. Traffic Sources
Understanding where your visitors come from helps you invest in the right marketing channels:
– Organic Search
– Direct Traffic
– Social Media
– Paid Advertising
– Referral Traffic
2. User Behavior
Learn what visitors do on your site:
– Time on Page
– Bounce Rate
– Popular Pages
– Navigation Paths
– Exit Pages
[Article continues with detailed explanations of metrics, how to track them, and what actions to take based on the data…]
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small business website design: Best, Must-Have Foundation
Why small business website design matters Must-have foundation: the non-negotiables The essential pages and what they must include Content that converts small business website design for local visibility Selecting the right platform Design system and brand consistency Conversion and measurement Common mistakes to avoid A simple launch checklist Keep improving after launch small business website design is the foundation of
small business website design: Best Must-Have Foundations
Small business website design is more than a pretty template—it’s the foundation of a fast, findable, trustworthy site that turns visitors into customers. Use these must-have foundations to build a 24/7 salesperson that boosts credibility, answers questions, and drives revenue.
small business website design: Must-Have, Best Foundation
small business website design is more than a template—it’s your digital storefront’s blueprint, aligning strategy, UX, branding, and performance to attract, persuade, and convert. Use this practical foundation to build a trustworthy, fast, and accessible site that scales with your goals.